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Athlete Nutrition Technology - ATX’s unique line of sport-engineered, Super Multi supplements gives each athlete the right combination of nutrients for his or her particular sport.
ATX was founded in 2002 based on a simple proposition: “One size fits all” isn’t true for athletic equipment, and it sure isn’t true for athletes, either.
In fact, every sport places specific demands on an athlete, a unique profile that ATX calls a PHYSIOLOGICAL FINGERPRINT™.
Using that profile – studying athletes and working with trainers – we apply a proprietary, patent-pending ATX process called FUNCTIONAL PHYSIOMICS™ to create our unique Super Multi formulas.
In 2002 ATX developed formulas for boxing, martial arts and combative sports that were hailed by managers and fighters alike as “impressive” and “worthwhile investments,” used by among others a champion kick boxer, an Ultimate Fighting legend, and one of the leading boxing trainers in the USA.
We followed those products with a football formula in 2003 that has delivered record breaking performances by several athletes at the 2004 NFL Combine*.
As the future approaches, ATX's scientists are developing Super Multi supplements for more sports.
Alpha-Lipoic Acid: Sulfur-containing fatty acid. Important co-enzyme in energy metabolism that turns glucose into energy used directly by the cell. Also a powerful antioxidant that neutralizes harmful chemicals known as free radicals. Works in both water and fat environment.
Biotin: Lactate accumulates when pyruvate carboxylase is defective in the absence of biotin, its cofactor.
Calcium: Most abundant mineral in the body. 99% is found in bone. Plays an important role in muscle function.
Condonopsis Pilosula Root: Enhanced learning and memory, especially in combination with Gingko biloba. Singh et al., Altern Ther Health Med. 2004 Jul-Aug;10(4):52-6. Enhanced nerve growth factor activity. Liu et al., Acta Pharmacol Sin. 2003 Sep;24(9):913-7
Eicosapentaenoic Acid (EPA from Omega-3 Fish Oil): Essential fatty acids. Many studies uggest that that fish oils lower triglyceride levels and raise HDL (“good”) cholesterol.
Folic Acid (folate): B vitamin important in wound repair and cell growth.
Ginkgo Biloba Leaf: Herb from the oldest surviving species of tree. Widely used to improve mental function and improve circulation in the legs.
L-Carnitine: Amino acid that body uses to turn fat into energy.
L-Glutamine: Amino acid. Plays a role in the health of the immune system, digestive tract, and muscle cells. Some, but not all, studies have validated glutamine’s efficacy in promoting immune system function (e.g., Castell and Newsholme, Nutrition, 13:738-742, 1997).
L-Tyrosine: Amino acid. Used as starting material in the manufacture of several neurotransmitters, chemicals that are required for proper function of nerve cells.
Magnesium: Essential mineral. Important for the function of muscle. Acts as co-factor for enzymes involved in the manufacture of ATP, the key energy-carrying molecule utilized by all cells.
Niacin (niacinamide): Lactate accumulates as a result of intense muscle activity. The lactate can be converted into pyruvate via the lactate shuttle. The pyruvate enters the citric acid cycle for aerobic energy. Nicotinic acid promotes the conversion of lactate into pyruvate.
N-Acetyl: Modified amino acid. Used to improve respiratory function and blood supply to heart.
Panax Ginseng Root: Anti-stress activity. Tachikawa et al., J Pharmacol Sci. 2004 Jun;95(2):140-4. Rai et al., J Pharmacol Sci. 2003 Dec;93(4):458-64; Improves insulin resistance. Liu et al., Horm Metab Res. 2005 Mar;37(3):146-51
Pantothenic acid: Used in the manufacture of hormones, red blood cells, and acetylcholine (an important chemical messenger used to maintain communication between muscle and nerves). Role in the function of the adrenal gland, a key organ involved in the stress response.
Phosphatidyl Serine: Improves mental function; Slows release of cortisol that leads to muscle breakdown.
Vitamin B1 (thiamin): Used to process fats, carbohydrates, and proteins. Necessary for the manufacture of ATP, the key energy-carrying molecule utilized by all cells. In highdemand by heart and other muscles when in constant use.
Vitamin B2 (riboflavin): Used to process fats and amino acids, and to activate vitamin B6 and folate. Acts as co-factor for enzymes involved in the manufacture of ATP, the key energy-carrying molecule utilized by all cells.
Vitamin B12 (cyanocobalmin): Required for the proper function of nerve cells. Deficiency can cause anemia and nerve damage.
Vitamin B6: Major role in the manufacture of proteins, hormones, and neurotransmitters (the chemical messengers necessary for nerve and muscle cell function).
Vitamin C: Essential nutrient. Helps the body manufacture collagen, a key component in connective tissue, cartilage, and tendons. Powerful anti-oxidant.
Withania Somnifera Root: Antibacterial
activity. Owais et al., Phytomedicine. 2005 Mar;12(3):229-35. promote physical
and mental health, augment resistance of the body against disease and diverse
adverse environmental factors, revitalise the body in debilitated conditions
and increase longevity. Bhattacharya et al., Pharmacol Biochem Behav. 2003
Jun;75(3):547-55. Stimulates nitric oxide production. Invone et al., Life
Sci. 2003 Feb 21;72(14):1617-25.
THE SCIENCE OF ATX: FUNCTIONAL PHYSIOMICS™
Every sport has different physiological consequences, depending on the muscles used, the type and quantity of physical activity performed, and an athlete’s training status. For example, distinct muscles are engaged (e.g., fast- versus slow-twitch muscle), and differential affects are observed on blood and tissue oxygen levels, cardiac output, muscle glycogen stores, blood serum metabolites, and many other metabolic pathways. After an athlete has completed a performance, the body’s physiological state will reflect the specific physical experience, e.g., depletion of high-energy compounds from the muscles utilized in the activity, local and systemic accumulation of metabolic by-products, and injuries and other stress-related events associated with the activity. Our fundamental insight is that each sport possesses a characteristic physiological fingerprintTM that is specific for that sport, and substantially no other. This fingerprint is a molecular and biochemical picture of an athlete’s physiological state.
Our technology platform is a patent pending process of designing nutritional supplements that target the specific physiological needs associated with each sport. Ingredients are selected to supplement the physiological pathways identified in the physiological fingerprint™. For instance, the ingredients can be used to enhance the pathways, or replenish them after the activity is performed. In addition, ingredients can be selected to promote recovery and address injuries that are common in the sport. The sum of the ingredients is a selective nutritional supplement that, when administered to an athlete, addresses the physiological concerns which are characteristic of the physical activity (e.g., football, martial arts, running). We do this for every sport, as well as for the gender of the participating athlete. We call our process Functional Physiomics™ because it utilizes an understanding of how an athlete’s physiology drives high performance physical function.
Identifying the Physiological Fingerprint™
A critical part of our development process is to identify the precise physiological fingerprintTM that characterizes each sport. We do this by researching the medical literature, and consulting trainers and athletes to understand the specific problems and issues (we call it the “performance phenotype”) encountered during, and after, a physical performance. Next, using the scientific literature and expertise of our nutritional development team, we establish a correspondence between the exercise phenotype and the underlying physiological activity. This process is used to establish the physiological fingerprint™ that becomes the target and guidance for developing our nutritional formula. We create formula to enhance performance (“Pre-workout”), and to facilitate repair and restore energy after a workout (“Recovery”).
Creating unique nutritional supplements
Using the unique the physiological fingerprint™, our development team chooses nutritional ingredients that pinpoint the precise areas that require nutrition and repair. We target specific functional pathways and systems, and design formula to precisely fit the qualitative and quantitative needs of an athlete engaged in a specific sport. Since each sport has its unique fingerprint, each corresponding supplement will have its own special combination of nutritional ingredients that, together, provide superior quality and effective sport nutrition. This is how we translate our scientific knowledge of the body’s physiology into highly effective nutritional supplements.
In the “one size fits all” concept of our competitors, nutritional supplements are formulated on the incorrect belief that all sports are physiologically equivalent. They aren’t. Our approach is different. We design supplements using scientific principles. We use the physiological fingerprint™ to make our formula sport and participant selective. We are so confident in the novelty and efficacy of our approach that we have filed patent applications on it.
We only use nutritional ingredients that are scientifically proven
We recognize that, despite anecdotal evidence for the effectiveness of nutritional ingredients, many have not been scientifically tested in controlled clinical trials. To ensure that all ingredients in our formula our effective, we carefully research the scientific literature for evidence of efficacy and value, and only use those that meet our stringent standards.
Our formulas are unique in providing cofactors
Once we have identified a physiological response, and an ingredient to supplement it, we look at the entire biochemical pathway to determine how to achieve the best effect. For example, other supplement companies use the amino acid tyrosine to enhance the synthesis of norepinephrine, a chemical used in the so-called “fight-or-flight” response. Increased availability of norepinephrine provides athletes with additional and sustained energy levels. When we examined how the body utilizes tyrosine to produce norepinephrine, we found that certain cofactors (e.g., folate) were necessary for it function property. In formulating our supplement, we not only provide tyrosine, but we also add the cofactors. This means that all the tyrosine is used by the body in the most efficient way possible.