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About Us

At we believe there really are no boundaries to what's possible. We challenge you to push yourself to believe and realize the same thing.

Our goal is to empower you to take control of your health and fitness, expand and enhance your training and performance, crush limitations and realize your dreams. offers you open access to the best, most advanced, affordable and easiest to use products anywhere plus all the information, advice and guidance needed to put a fitness plan into action. And once you buy a product, we'll not only guarantee it, we'll also do everything we can to make sure it helps you achieve your potential. started out in 1991 as a guy, John Kim, who had a better idea for a baseball pitching machine. Then he had a better idea for a plyometric jump training shoe. And the company took off from there offering an ever expanding selection of products to top professional and amateur athletes, weekend warriors and health conscious individuals.